The Truth About Hiring An SEO Copywriter

Hiring an SEO copywriter is a great way to get your business' web copy optimized for the search engines, however, there are a lot of things that you need to know before you hire an SEO copywriter to your staff. Terrible Beginnings knows that there are a lot of SEO copywriters out there that do fantastic work. In fact, we keep a few on staff. But there are a lot of SEO copywriters out there that do very bad work and try to charge a lot of money for it. An article was being passed around the office this morning from Raven Internet Marketing Tools entitled 5 Ways An SEO Copywriter Can Screw Your Brand. After reading it, I thought that we might shed some light on why there is so much darkness surrounding the profession. Here is the truth about hiring an SEO copywriter.

1. Some Claim To Have Much More Experience Than They Actually Do

There are a lot of SEO copywriters out there that tons of experience, have worked with major Internet marketing companies and held steady clients. But there a lot more that have zero experience and very little knowledge about what they are actually doing. The problem with the profession is that anybody can say that they are a freelance content writer. Anybody can sign up for a website like Yahoo Voices or register for an account on Hubpages and say that they are experienced with what they are doing. Then you give them the assignment and what they hand back is...well...underwhelming at best. Make sure that you go with an SEO copywriter that not only knows what they are doing, but has credible references.

2. Some May Over-Optimize Your Content

Over-optimization used to just be something that made the copy stiff and boring. Now with the Google Penguin updates, over-optimization can be detrimental to your search rankings. A copywriter is supposed to mix optimization and their craft to give you something that will rank well in the search engines and keep your readers entertained. If you find that your SEO copywriter is over-optimizing or not optimizing at all, get rid of them and go with a professional content group. A professional SEO copywriter will be able to mix the SEO with your voice to deliver a blog post, article or affiliate review that not only helps with your rankings, but also coverts customers into buyers.

3. Some Have No Idea What They're Doing

The fact of the matter is that some have absolutely, unequivocally, no idea what they're doing. They keyword stuff, they don't proofread, they don't have any focus, and then they want a check. This is the biggest problem with SEO copywriters. At Terrible Beginnings we like to keep all of our client's best interests at heart. This means keeping up with Internet marketing news and the latest search engine updates. Most freelance content writers do not do this and it's reflective in their work. Make sure that you ask the copywriter if they are up to date on all of the Google updates and what they know about Internet marketing. You can also avoid issues by giving them a clear keyword density and the tone that you are looking for in the writing.

Published by Terrible Beginnings: A Content Creation Company
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