Since Terrible Beginnings offers
blogging services, shouldn't we know a few things about marketing a business with a blog? I hope so! Marketing your business through a blog can give you significant advantages in your niche. When you use a blog to market your business you can deliver information to your customers. This information translates into trust and helps you to build a relationship with them. Everybody online is trying to make money, but what rarely see is somebody trying to give out free information to help people. We're not saying that you can't make a profit, but giving away freebies is an excellent way to engage your customers. Here are a few more tricks.
1. Offer Real Advice
Look at any niche and weigh how much information is available against what is actually helpful. There are tons of websites that offer the same rehashed content to their visitors. If you are going to market your blog to customers, be original and offer real advice to the problems they are facing. If you run a plumbing business, create a few Instructables (or have us do it!) on how to repair a leaky pipe. Don't just say, turn off the water.
2. Get With The Program
The Internet is full of social media. How anybody runs a company without a Twitter, Facebook and Linkedin page is beyond us. If aren't using the latest social media apps, you need to start. There are so many ways that you can engage your customers through social media that it's ridiculous. Google+ is making it extremely easy to hold video webinars and meet face-to-face, well kind of, with people from your company. Get the program and you will see that your business' clientele are much more enthusiastic about your products and services.
3. Update Your Blog Twice A Week
Updating your blog is essential to getting higher rankings in the search engine. If you don't like to write, or you don't know what to write about, using an
SEO content writer to help you out. The last thing that you need is a blog full of spelling and grammar errors. Updating your blog twice a week shows the search engines that you are delivering quality content on a regular basis. Be sure to include backlinks, pictures and good information. Don't just toss something together. Most of all, leave the posts up for discussion so that people will engage the content.
Hate writing your blog? Let Terrible Beginnings do it for you with our
professional blogging services.
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