How To REALLY Do Keyword Research

Keyword research is essential to getting your website listed in the search engines and gaining more followers, readers and customers. But how do you do keyword research? Since Terrible Beginnings is mainly a blogging service, we don't usually have to deal with keyword research, however, we do have to do it for our own blog. Keyword research is actually a very easy thing to do, but there is an important ingredient that many people miss out on. Instant web traffic.

Here's the problem. You can go to a search engine like Google and type in a keyword to see how many search results come back for it. On average, there is will be anywhere from 1 million to 2 billion websites on the Internet that are trying to carve out their own little niche. The trick to finding a good niche is to put the keyword in quotes. "Blogging services" is one example. When you put it in quotes, Google brings back the pages that are trying to rank for that exact keyword instead of broad range searching. This is one way that you can see how much effort is going to be needed for advanced link building strategies.

So now that we have that out of the way, let's talk about search traffic. You could have a great keyword with very little competition but if nobody is searching for it then you're out of luck. So how do you find out the traffic volume for a specific keyword? This is where the problem lies. One way that people find out the traffic volume is by using Google Trends. This is an exceptional tool that can give you the search volume for any keyword on the Internet. Another way is through Bing Webmaster Tools. You will have to sign up for an account, but it can help you widdle down the keywords.

Once you have your final set of keywords you can begin writing the seo content for your blog. This content needs to incorporate the keywords, but not so much that you're tripping the Google spam filters. One way that we like to keep the keyword density under control is to use a keyword density tool. You can find a lot bunch of them online, but one our favorites is Keyword Density. The problem with this tool is that it only analyzes published pages. If you want to just cut and paste your article or blog post into an online tool, you can go with Live Keyword Analysis, another fan favorite around the office.

Now, there is a lot of debate over what you can get away with in keyword density, but we like to keep it fairly safe. Some marketing companies will tell that Google doesn't care if your keyword density is at 8% while others will say 2%. We like to go with the later. Playing it safe will always keep your website, blog or online store in the good graces of the Google gods. With everything that has happened in the last two years with the updates, everybody is keeping on their toes.

So once you have your final post written you can begin the linking process. Try not to link too much in your article. One link per 75 words to the same domain is pretty standard. In other words, keep links to your domain 75-100 words apart so it doesn't look like you're link spamming. Now that you have your linking done...well, you're done! Post away. If you have found this post informative, please like, link and follow! If not, please write your nasty thoughts in our comments box. We love to have a laugh at the office, even if it's at our own expense.

Published by: Terrible Beginnings: A Content Creation Company

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