1. Humanized Ranking
The days of link exchanges, keyword stuffing and low quality content farms are coming to a close. SEO in 2013 is going to start relying much more on humanized ranking. We should have seen this coming with all of the social media hitting the streets, but Google is finally making this transition. Google has said that they are going to start using social media for human relevancy and give people more "real time" search results. This means that having quality blog posts and updated social media is going to become even more important than it already is.
2. Mobile Searches
Who do you know that doesn't have a smartphone? Whether people are using iOS, Android or Windows Mobile, smartphone browsers are getting a huge bump for SEO in 2013. Mobile searches are becoming more and more popular as people transition from the 3G networks into 4G technology. As the mobile searches grow, Google and the other search engines are going to jump on the bandwagon. Make sure that your blogs and websites are updated for mobile searches and mobile capabilities. It doesn't take much to have your website updated for mobile searches. Get with a qualified SEO company like Active Web Group or TopRank Online Marketing for updating your mobile search capabilities. These companies can even help you with backlink indexing services.
3. Domain Authority
Domain authority isn't going anywhere so you can take a breath. SEO in 2013 isn't going to take much away from domain authority, but you can keep your website from being penalized with content marketing and professional blog posts. Domain authority is measured in a lot of ways, but a big one is through readership. Age is also a factor and so is relevancy, but quality traffic and a lot of links are going to keep your website up and running no matter what updates are in store for us.
4. Link Building
Hold onto your britches! Here's a real whopper! Google is going to put a lot more emphasis on link building. We all know about link building, but 2013 is going to be the year that links become even more important than on-page SEO. Having quality links is very important. The days of link exchanges and other ridiculous methods of getting your website link onto a PR9 site are over. Natural link building is what we're going after here. That means that you can't have 15,000 backlinks to your site appear over night.
5. CRO
Remember this one. CRO is going to be a huge buzzword in 2013. Everybody wants conversions. Show me a website that isn't trying to monetize their site. However, SEO in 2013 is going to depend a lot more on conversion rates than actual search traffic. This is an excellent addition to the search engines because there are a lot of websites that are ranked for certain niches, but do not convert. Why not give a higher rank to the website that actually sells a decent product for the niche?
6. Voice Searching
We've already talked about the mobile searching epidemic, but did you know that Google is going to start using voice searches as an SEO factor? Voice searches are primarily conducted through mobile devices and some tablets. This means that world of keyword research is going to go haywire. You might want to fire up the Adwords Free Search tool and get a headstart!
7. Quality Not Quantity
Quality people! We're looking for quality. SEO in 2013 is going to be focused on the quality of your links, content and website design. The days of sending out thousands of copies of the same article or link to different PR0 blogs and sites are gone. Google is even implementing a way for webmasters to remove links pointing at their website if they think the links are spammy. This puts more control into the webmaster's hands and allows them to basically shut down a link to their site. Forget blackhat techniques and start building your links the right way.
8. Paid Searching
SEO in 2013 is going to have a lot to do with paid searching. Right now, paid searching has it's place, but paid searches are going to become even more prevalent. This means that PPC campaigns are going to be needed to bring in visitors. Yes, blogs will still have their place as will on-page SEO, but Google is going to start plugging paid advertisements into their algorithm even harder.
9. The Longer The Better
Google has always wanted quality content and it's hard to have quality without getting into detail. SEO in 2013 is going to look at longer, detailed blog posts. This means having focused content on your website. If you're not a great writer or you hate writing your blog, you've come to the right website! Blog posts that are 700 words or more will always outshine a post that is 250 or even 500 words. When in doubt, go longer. As said before, if you hate writing, hire an seo content writer.
10. Title Tags and Headings On Articles
Title tags and headings have always been important and they always will be important. However, they are going to start playing an even bigger role in the way that your post and website gets ranked in the search engines. The thing that Google wants to see in title tags and headings is focused content or keyword based content. This means breaking your blog posts up into different sections and having each section clearly communicate a specific topic.
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