Business Blogging 101 - 4 Tips For Company Blogging

Let's call your company website the meat of the meal and everything else...well, everything else is everything else. Nobody likes to admit that their company isn't going to be successful because of the sales copy on the site. The fact of the matter is that we don't live in 1998. The web has changed over the last decade and we're in a whole new world of blogging, social media and on-site SEO that was never even thought of 5 years ago. Sow where does this leave us? Well, we don't have that many options. We can either get with the times or die out with the people who refuse to change. If you are considering starting a business blog there are a few things that you should know. Here are 5 tips to help you business start blogging.

1. Use Professional Themes

Professional themes are going to make a big difference with your business blog. A cheap, overused theme will send customers screaming for the hills. If at all possible, get with a web developer to help jump start your business blog. Business is not for teens that set up their life stream, it's about dollars and cents. If you want to get followers and subscriptions to your content, you need to have a professional theme.

2. Navigation

Navigation on your blog is everything. The reader needs to be able to figure out whatever you want them to figure out. Whether this is clicking on a link a product or a customer form, the reader has to be able to figure out where to go and what to do. A great thing about the times that we live in is that everybody is looking to get paid for thier opinion. Consider using a website review company. These companies will pay people to write reviews on the usability of your website. Remember to always go as simple as possible and your business blogg will be better for it.

3. Sharing

Sharing is one of the biggest forms of traffic now. Back in the good ole days of search engines, people could optimize thier websites, throw a couple of meta tags and descriptions in and watch as the traffic rolled in. This is not the case anymore. Make sure that you have plenty of social media icons linking to your accounts on the business blog page. Twitter, Linkedin, and Facebook are essential to spreading the word about your business blog. Make your website very easy to share and you will see traffic start to increase as you blog more and more.

4. Content Creation

Creating content is one of the most important aspects of having a business blog. You own a business so I'm guessing you have employees. Designate a few employees to write short blog posts at least twice a week. Your business blog needs to be updated at least twice a week to show Google and the other search engines that you have important content and pages to increase. If you don't have great writers in your office, hire a blog writing service. Professional blog writing services can make a huge difference for very affordable prices.You can also consider using a link building strategy for targeted traffic.

Published by: Terrible Beginnings: A Content Creation Company

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